{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brands drive direct exposure with social media sites advertising and marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed much in years; it does not have TikTok, and doesn't giv